How Ebda Agency Scaled a Barbershop Franchise to 4 New Locations in 2 Years with the V.A.O. System™
Preface
Rendezvous, Canada's fastest-growing barbershop franchise, was yearning for more. While established, they weren't maximizing their online presence. Their website failed to capture their brand essence and attract potential customers searching for barbershops online.
Before We Worked Together:
Limited Online Visibility: Rendezvous' website failed to capture their brand essence and attract potential customers searching for barbershops online.
Ad Campaign Frustrations: Rendezvous was struggling with hiring expensive marketing agencies to run their ads, with little control over the process. They found it frustrating to understand where their ad budget was going and what results it was generating, often leading to ads that didn’t deliver the customers they needed.
Lack of Trust Signals: With few online reviews, it was challenging for potential customers to establish trust in Rendezvous' services.
"Ebda's impact on our business has been nothing short of phenomenal. We were able to increase our revenue by 210% thanks to Ebda's analysis of our situation and their total redesign of our marketing."
Who is This For?
This case study is designed for local businesses like Rendezvous who:
Desire to attract more customers through a strong online presence.
Seek to streamline the booking process for both customers and staff.
Struggle with Managing Ads: Who are frustrated with the inefficiency and high costs of hiring marketing agencies, lack control over their ad campaigns, and need a solution that delivers tangible results.
This isn't for
Businesses who:
Have no physical location or service-based offerings.
Unwilling to invest in online marketing strategies.
The Transformation Journey
Ebda Agency implemented its proven V.A.O. System™, a comprehensive approach designed to supercharge local businesses like Rendezvous.
1. Visibility
Google My Business (GMB) Optimization: A thorough analysis identified missed opportunities within Rendezvous' GMB profile. We optimized it with a detailed checklist, securing citations on over 100 platforms within a week. This ensured Rendezvous appeared prominently in local Google searches.
Enhanced Visibility: As part of addressing these challenges, we implemented the Local Search Grid and engaged in local citation building. By optimizing Rendezvous’ local search performance and ensuring consistent and accurate business information across various online directories, we significantly improved their visibility. These efforts ensured that Rendezvous appeared prominently in local search results, driving more traffic and ultimately more customers to their barbershops.
2. Building Trust & Authority
Ebda Agency doesn't just improve visibility, we elevate your brand. We understood that a strong brand identity goes beyond a logo and color scheme. It's the essence of your company, the feeling it evokes in customers. Here's how we rebranded Rendezvous:
Rebranding process:
Discovering Rendezvous' Unique Voice: Through a collaborative process, we unearthed Rendezvous' core values and brand personality. Is it trendy and modern? Classic and timeless? Identifying these traits allowed us to develop a brand voice that resonates with their target audience.
Competitive Differentiation: We analyzed Rendezvous' competitors to understand what set them apart. This wasn't about product features, but about brand personality. Rendezvous might be known for its welcoming atmosphere, expert barbers, or focus on men's self-care. Highlighting these unique qualities became a cornerstone of the rebranding strategy.
Visual Identity Refresh: We leveraged Rendezvous' core values to create a new logo, color palette, and fonts that visually communicate their brand essence. The website and all marketing materials were updated to reflect this new brand identity, ensuring consistency across all touchpoints.
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3. Running ads
We also ran a highly effective ad campaign for Rendezvous, which allowed them to replace the expensive advertising agency they had been relying on. By using Roya, they were able to launch ads in seconds, maintain full control over their budget, and see real-time results. The impact was significant: in just one month, we booked over 500 clients from a single Google Search campaign. This seamless transition to Roya empowered Rendezvous to take charge of their advertising efforts and achieve remarkable growth with minimal effort.
Before We Worked Together:
Google Search Ads: Rendezvous' website failed to capture their brand essence and attract potential customers searching for barbershops online.
Spotify ads: With few online reviews, it was challenging for potential customers to establish trust in Rendezvous' services.
Facebook & Instagram ads: Rendezvous was struggling with hiring expensive marketing agencies to run their ads, with little control over the process. They found it frustrating to understand where their ad budget was going and what results it was generating, often leading to ads that didn’t deliver the customers they needed.
The Results
30K+
Clicks to call
1.8K+
Positive Reviews with a 4.9 Star Rating on GMB
40k+
Monthly Organic Traffic from Google
10k+
Local Actions (Directions Requested)
1.6M
Monthly Organic Traffic from Google
So What Does This All Mean?
Rendezvous' transformation is a powerful example of what's possible with the Ebda Agency V.A.O. System™. But the question remains: can your business achieve similar success?
We offer two paths to growth, each with its own advantages:
Option 1: Do it yourself: The information in this case study equips you to implement these strategies yourself. Here's a more specific look at what to expect:
Steep Learning Curve: Optimizing Google My Business (GMB) involves understanding ranking factors, managing citations, crafting compelling descriptions, and strategically using keywords. While there are resources available, mastering GMB optimization takes time and dedication.
Content Marketing Challenges: Creating high-quality, engaging content requires research, writing skills, and an understanding of your target audience. You'll also need to learn content distribution strategies to reach your ideal customers.
Brand Development Hurdles: Rebranding requires a deep dive into your brand identity, competitor analysis, and visual design. Learning the nuances of brand voice, color psychology, and logo design can be a complex process.
Limited Expertise: You may lack the specific skills required to maximize your results, potentially hindering your progress. For example, you might struggle with technical SEO aspects of website optimization or lack the design skills to create a visually appealing brand identity.
Trial and Error is Inevitable: Expect to make some mistakes as you refine your approach. There's no guarantee of immediate success.
You may find yourself spending significant time learning SEO best practices, crafting content that doesn't resonate, or struggling to develop a brand identity that truly connects with your target audience.
Option 2: Partner with Ebda Agency: Let our team of experts handle the heavy lifting and guide you towards growth. Here's what you gain:
Faster Results: We leverage proven strategies that have been successful for clients like Rendezvous. You'll benefit from our experience and see results quicker than attempting to learn and implement everything yourself.
Expert Guidance: Benefit from our experience and avoid costly mistakes. We'll tailor the V.A.O. System™ to your unique business needs, ensuring the strategies implemented are a perfect fit for your industry and target audience. Our team of SEO specialists, content creators, and brand development experts will handle all the complexities, freeing you to focus on what matters most – running your business!
Focus on Your Core Business: Free up your valuable time to focus on what you do best – whether it's providing exceptional service to your clients, creating innovative products, or managing your day-to-day operations. By outsourcing your online marketing efforts to Ebda Agency, you can reclaim your time and energy.